It certainly took long enough but Matt Hardy is officially “Woken” on WWE TV as of this past Monday night. His Twitter account has been littered with what used to be his “Broken” persona so we can officially say that he’s “Woken”.
Since roughly February of 2017, legal battles have been waged between the Hardys and TNA/Impact/GCW concerning the ownership of the “Broken” gimmick. Reby commented nearly non-stop on Twitter about how they owned the gimmick, spent their own money to make sure it came off, and that TNA/Impact/GCW was being petty by claiming unilateral ownership of the gimmick.
Anthem Entertainment even went so far as to send a “cease and desist” letter to Ring of Honor when The Hardys were scheduled to appear at their 15th anniversary PPV – forcing them to refrain from using anything related to the “Broken” gimmick.
Interestingly, Anthem has made a new comment earlier today with regard not only to the “Broken” gimmick, but gimmicks in general used on what is now Impact television:
“We have seen the character development and will be interested to see where they take the concept. Our new talent agreements all incorporate language that allow talent to continue to use their IMPACT persona after they leave the company. We are working with our legal team to amend our existing agreements to extend this to all of our current and former talent.”
In short, the Hardys are now free to use the “Broken” gimmick wherever and whenever they wish.
When someone on Twitter remarked about Anthem’s comments and those comments “[not being what we] would expect, Reby had only this to say:
Oh, no. It is 😝 https://t.co/wdnyNxhmef
— Reby Hardy (@RebyHardy) November 29, 2017
Botch Take: Something tells me Impact has decided not to bother with this because they can’t afford to. Their heads are barely above water and they have neither the money nor the resources to the Hardys into court over any of this – especially if Reby was right the whole time. Not sure why it took so long. The interesting thing now will be if all this time has hurt the gimmick’s ability to get over. While I’m afraid it just might, I’m interested to see where it goes on WWE TV. We have to remember that in TNA/Impact/GCW, he has complete creative control over the gimmick. I doubt he will on WWE TV. This will undoubtedly alter the way the gimmick comes off. Time will tell.
As for why he’s now “Woken” instead of just “Broken”, that reasoning isn’t clear. If we see anything that alludes to that, we’ll report back.