All Elite Wrestling and ITV, the largest commercial TV network in the UK has announced a partnership to broadcast Double Or Nothing. Further, before Double Or Nothing airs there will be a free build-up Before The Bell airing on ITV.
ITV has released this statement:
“We’re delighted to announce this partnership with AEW, whose entry into professional wrestling is already making a massive impact on the industry and promises to deliver an electrifying event later this month, and a fantastic experience for our viewers and wrestling fans in the UK,” said Niall Sloane, Director of Sport, ITV. “Joining forces with AEW for this event is faithful to ITV’s More Than TV strategy to develop direct relationships with viewers through big events available on its platforms.
“We’ve stated since our launch that we want to make this the greatest time ever to be a professional wrestling fan, and part of this plan is to make our product as accessible as possible to a global audience,” said Tony Khan, President/CEO of AEW. “Since our launch in January, we’ve signed the best talent, sold out our debut show in record time, and we’ve built relationships and formed bonds with the best media partners like ITV. This collaboration with ITV is so important to AEW, ITV is the best in the UK, they were always my first choice to be our international PPV partner for DOUBLE OR NOTHING, and we’re looking forward to a great show.”
QD – I have to say that I’m more and more impressed with Cody and AEW. They have carved out their spot in the industry and continue to push through doors that have been making McMahon nervous, even though any competition from AEW will be way down the road. It’s fun watching all of this from the outside because people are doing great things and other people are freaking out at nothing confirmed. They’re not even had their first official show since becoming AEW, yet people think they will be huge competition for the WWE. It’s rather humorous some days.