For a long time now, we have been hearing rumours of Impact Wrestling signing a new TV deal with the AXS TV network. Most sources denied this, but as the rumours wouldn’t go away, we all knew there had to be something to them. But none of us expected this!
Anthem Entertainment (the parent company of Impact Wrestling) sent out the following press release:
ANTHEM SPORTS & ENTERTAINMENT TO PARTNER WITH AXS TV FOUNDER MARK CUBAN; ACQUIRES MAJORITY INTEREST IN AXS TV AND HDNET MOVIES NETWORK
AEG REMAINS ACTIVE PARTNER
STEVE HARVEY GLOBAL JOINS ANTHEM AS INVESTOR AND STRATEGIC PARTNER
Deal Expands Anthem’s Reach to Nearly 150 Million Households, Creating a Major New Force in Entertainment, Music and Sports Programming
TORONTO | DALLAS | LOS ANGELES – September 9, 2019 – Anthem Sports & Entertainment, a global multiplatform media company, today announced it has acquired a majority interest in HDNet LLC, parent of the widely distributed U.S. television networks AXS TV and HDNet Movies, and will assume operating management of the two popular channels that cater to music, sports, entertainment and lifestyle audiences. The deal also includes AXS TV’s extensive library of owned programming, including wrestling, MMA and entertainment content.
The two networks add significantly to Anthem’s rapidly growing portfolio of content, which is currently available in 120 countries and includes diverse and popular sports and entertainment programming targeted to passionate communities with a focus on millennial viewers.
“We are very excited to add these two successful channels to our portfolio,” said Leonard Asper, CEO, Anthem Sports & Entertainment. “Anthem was founded with a mission to deliver compelling, targeted content and experiences to passionate fans globally on the platform of their choice. The music, sports and entertainment communities served by these channels are a natural extension and perfect complement to our existing properties. The addition of AXS TV and HDNet Movies will allow for increased content ownership, digital expansion and even more compelling programming for consumers and our distribution partners.”
Mark Cuban and AEG will continue to participate as equity partners, and AEG Global Partnerships, AEG’s advertising and sponsorship sales unit, will continue to support the channels in conjunction with Anthem’s sales team.
Joining as an investor is entertainer, producer and businessman Steve Harvey, who will also enter into a strategic agreement for content development and promotion of Anthem’s portfolio of channels. Steve Harvey Global will have a seat on the board of directors of Anthem.
Anthem’s board of directors will also include Ted Goldthorpe, head of BC Partners Credit, a lead financier on the acquisition; Rick Ehrman, a former senior executive at Univision and NBC Universal; Robert Foster, founder and CEO of Capital Canada; Scott Honour, founding principal of Northern Pacific Group; and Loudon Owen, chairman and CEO of DLT Labs.
“Anthem’s combination of targeted brands, enthusiastic audiences, operational expertise, international footprint and vision makes them an ideal partner to take AXS TV and HDNet Movies to their next levels,” Mark Cuban said. “Given Anthem’s portfolio of premium content and complementary programming networks, we could not ask for a better home, and we are looking forward to the results we will collectively generate for this new partnership.”
“My team and I see great opportunity in Anthem,” Steve Harvey said. “They have incredible shows, experiential entertainment, and a huge reach. We look forward to collaborating with Anthem on content development that will surprise and delight this newly expanded audience.”
AXS TV and HDNet Movies will continue operating from their existing facilities in Denver and Los Angeles, and the combined company will include Anthem’s playout and production centre in Toronto and production facilities in Nashville and Europe.
“Anthem Sports & Entertainment brings a legacy of delivering boundary-breaking programming that perfectly aligns with our programming strategy and global concert venue and music festival assets,” said Charles Hirschhorn, President, AEG TV. “The combination of these television networks with Anthem creates global video destinations for ‘must-see’ event programming.”
With this transaction, Anthem channels are now estimated to reach nearly 150 million global TV homes, including more than 110 million MVPD-served TV households in the U.S. and Canada. In addition, Anthem’s proprietary content is distributed to more than 160 million global TV homes through licensing agreements with some of the world’s premier networks. Anthem’s networks and content also are available on nearly every major streaming service and digital platforms.
Needless to say, we can expect Impact Wrestling to join AXS TV’s already stacked Pro Wrestling line up that includes New Japan Pro Wrestling and Women Of Wrestling Superheros.
Sir Mitch Says: All Jokes about Anthem needing to buy a TV network just to have somewhere for Impact to air aside; this could very well be a potential game-changer.