Complete 2021 Ratings In Review

The following is a full and complete breakdown of the ratings for WWE, AEW, & NXT for the year 2021, with a comparison to 2020. Each is broken down into quarters to make it easier to read and follow along. At the end of each brand, the yearly change will be posted. These are the numbers companies and investors look at when determining if they want to sponsor a show, establish general guidelines for ad costs, and the overall health of a company.

Summary:
– WWE Raw continues to free fall in ratings, down by over 700k viewers since 2019.
– NXT saw a marginal drop over last year with losing only 33k on average.
– Dynamite continues to increase in numbers since debuting in 2019, but very marginally. It’s going to be interesting to see how the slow growth will impact advertising and sponsors, especially since their ratings in 18-49 have dropped since debuting.
– SmackDown continues to remain steady in ratings and viewers over the past 3 years, seeing a decline of just over 100k viewers compared to 2018. This after posting an increase in ratings and viewers for 2020 compared to 2019.
– Rampage is in free fall since it’s debut, dropping by over 50% on average

WWE Raw 2021 Ratings:

January – March Viewers (#) (%) 18-49 (#) (%)
Average Q1: 1.848m -385k -16.71% 0.56 -0.15 -19.98%

April – June Viewers (#) (%) 18-49 (#) (%)
Average Q2: 1.751m -83k -4.27% 0.51 -0.02 -3.78%

July – September Viewers (#) (%) 18-49 (#) (%)
Average Q3: 1.791m +67k +4.06% 0.50 -0.01 -1.19%

Oct – Dec Viewers (#) (%) 18-49 (#) (%)
Average Q4: 1.631m -96k -5.33% 0.43 -0.09 -16.79%

Viewers (#) (%) 18-49 (#) (%)
2021 Average: 1.755m -124k -5.56% 0.50 -0.07 -10.44%
2020 vs 2021: 1.755m -124k -6.61% 0.50 -0.07 -11.80%

 

WWE NXT 2021 Ratings:

January – March Viewers (#) (%) 18-49 (#) (%)
Average Q1: 654k -51k -6.35% 0.16 -0.05 -20.52%

April – June Viewers (#) (%) 18-49 (#) (%)
Average Q2: 719k +28k +5.04% 0.18 +0.01 +4.99%

July – September Viewers (#) (%) 18-49 (#) (%)
Average Q3: 668k -68k -8.09% 0.17 -0.03 -12.93%

Oct – Dec Viewers (#) (%) 18-49 (#) (%)
Average Q4: 622k -52k -7.00% 0.14 -0.03 -17.49%

Viewers (#) (%) 18-49 (#) (%)
2021 Average: 666k -36k -4.10% 0.16 -0.03 -11.49%
2020 vs 2021: 666k -33k -4.69% 0.16 -0.03 -13.55%

 

AEW Dynamite 2021 Ratings:

January – March Viewers (#) (%) 18-49 (#) (%)
Average Q1: 775k -86k -9.53% 0.30 -0.02 -5.51%

April – June Viewers (#) (%) 18-49 (#) (%)
Average Q2: 793k +79k +12.10% 0.29 +0.03 +11.12%

July – September Viewers (#) (%) 18-49 (#) (%)
Average Q3: 1.104m +264k +31.76% 0.42 +0.10 +32.44%

Oct – Dec Viewers (#) (%) 18-49 (#) (%)
Average Q4: 896k +79 +10.76% 0.33 0.00 +0.70%

Viewers (#) (%) 18-49 (#) (%)
2021 Average: 892k +84k +11.27% 0.34 +0.03 +9.69%
2020 vs 2021: 892k +81k +10.00% 0.34 +0.02 +7.88%

 

Friday Night SmackDown 2021 Ratings:

January – March Viewers (#) (%) 18-49 (#) (%)
Average Q1: 2.184m -306k -12.19% 0.59 -0.15 -20.16%

April – June Viewers (#) (%) 18-49 (#) (%)
Average Q2: 2.042m -63k -2.74% 0.53 +/- 0 +0.72%

July – September Viewers (#) (%) 18-49 (#) (%)
Average Q3: 2.148m +123k +6.32% 0.58 +0.04 +8.21%

Oct – Dec Viewers (#) (%) 18-49 (#) (%)
Average Q4: 1.842m -282k +0.67% 0.47 -0.14 -11.12%

Viewers (#) (%) 18-49 (#) (%)
2021 Average: 2.050m -135k -1.94% 0.54 -0.07 -5.69%
2020 vs 2021: 2.050m -130k -5.97% 0.54 -0.06 -10.52%

 

AEW Rampage 2021 Ratings:

July – September Viewers Rating
Average Q3: 748k 0.33

Oct – Dec Viewers Rating
Average Q4: 541k 0.21

Viewers Demo
2021 Average: 610k 0.25